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Editors say that if they want to reach their target (male) audience in the newsagent, they have to be at eye-level with the other lads's mags and men's mags.
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I picture them confronting these utterly impossible situations and saying, "Well, lads, let's see what our options are".
"He's a lad that's got something and has experience of this league.
It's a lad's car.
It's Uni Lad's world, and we're just living in it.
Foord turned to Parkinson and asked: "Christ almighty, what's this lad's name?" Bird remembered his "application, concentration and absolute belief in himself.
What! A! LAD! Let's all go and rape him!
"But good horses always get themselves out of trouble and that's what this lad's done".
"The lad's 30-odd now, he's played in front of 80,000 people," Lambert told BBC Radio Scotland.
What's going on with the lad's hand temperature?
For me, it's a simple decision, the lad's gone around the keeper, the keeper's gone to ground.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com