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And a lack of brand recognition actually helps.
Its executives became convinced the problem stemmed from a lack of brand awareness.
Their unpopularity and lack of brand recognition will work against their ambition to become the filter that consumers turn to.
I have a promiscuous lack of brand loyalty, but the cleanser has such a luxe yogic wholesomeness and reassuring hippy-medicine scent that I ended up stockpiling it.
Their internet savvy and lack of brand loyalty makes them the world's most demanding customers (see article).Some companies are leaving.
Dell sells its PCs in China through shops as well as to order.Because of the lack of brand loyalty, companies have to put even more thought into marketing than they do in the West.
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BUT others say a lack of brand-defining programming at some Viacom channels is a result of a risk-averse culture.
"It's about the lack of branding".
Moodle and Blackboard are notoriously bad, and taking the former route generally leads to poor design, UX, and suffers from a lack of branding options.
FX Networks EVP of Research Julie Piepenkotter even went on to say that due to lack of branding, "'Breaking Bad' did a whole lot more for Netflix than Netflix did for 'Breaking Bad.'" (Jeez, sounds like someone just received her new Netflix bill).
And he lamented the lack of his brand of gentle, child-friendly comedy on modern television.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com