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Without a tweaked story enhancing their authorship, they lack brand appeal.
The answer is that many of the companies that are short on employee talent lack brand visibility.
While retailers were intrigued, they said that ShaveMate lacked brand awareness.
All too often, something that does not have a logo is often misperceived as lacking brand.
The result is a rich brew, even though the show lacks brand-name artists known to the public.
Not only is the figure behind that for rival family flick Hotel for Dogs (£1.5m, including previews of £504,000, for a Nickelodeon kiddie caper that lacks brand recognition or big stars), it's also a big drop from the first Steve Martin effort in this revived franchise.
Tribune lacks brand oomph.
Tribune certainly lacks brand oomph.
First, it lacks brand awareness compared to global companies like Apple and Facebook.
Lack of brand leadership, lack of a celebrity brand face, splintering brand focus and fragmenting brand strategy are some of the "thousand cuts" that have felled the al Qaeda brand.
"It's about the lack of branding".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com