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The problem is that "natural" means just about nothing, in terms of US food labelling regulations.
Hampton Creek said it marketed its product as "mayo" rather than mayonnaise specifically to meet labelling regulations.
The coming year will bring new food labelling regulations in Europe, which will force a more open debate.
The spelling Irn-Bru was introduced in 1947 following concern over proposed changes to food labelling regulations.
Add to that clear labelling regulations, and the UK has to be one of the easiest places in the world to be vegetarian.
Sainsbury's says the food labelling regulations have not been breached: "The use-by dates on the packs are not use-by dates as defined in the regulations".
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Julian Hunt, director of communications at the Food and Drink Federation, said: "The UK is leading the world on nutrition labelling and our voluntary approach – based on GDAs – is driving the debate across Europe, where a new labelling regulation is being developed".
The results confirm that companies with food rejections, meaning food samples deemed as unsafe (Regulation EC No 178/2002, 2002, article 14), wrong labelling (Regulation EC No 1169/2011, 2011) or insufficient hygiene (Regulation EC No 852/2004, 2004), received a lower score than companies without rejections.
The New York City Board of Health first approved a calorie labelling regulation in December 2006.
This study is among the first to assess the population level effects of a calorie labelling regulation.
Likewise, as the new national calorie labelling regulation is implemented, we expect that there will be additional pressures on chain restaurants to offer and promote lower calorie items.
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