It is a type of literacy that is acquired through participating in a literate environment in which written signs, labels, trademarks, headlines, sports scores, and the like are ubiquitous.
The four minute film featured Romeo and 50 dancers – all decked out in the label's trademark trenchcoats – spinning umbrellas on a London-themed set at Elstree studios.
That's certainly the case for Calvin Klein Collection, where the men's creative director, Italo Zucchelli, seeks models that express the American athleticism that has become the label's trademark.
Their fusion of soul, funk and psychedelia was so potent and groundbreaking and successful – between 1969 and 1970, they sold 8m albums – that even Motown was forced to change its approach in their wake: out went the label's trademark sound, in came records that sounded, well, more like Sly And The Family Stone.
The collection's USP was its mix of the label's trademarks – like the prom dresses – and more dressed down numbers, such as T-shirt dresses with banner prints declaring "revolution" and "bunny hop", which had more of a London street style influence.
Graphic patterns and stripes are one of the label's trademarks, including this Clare V. leather fold-over clutch decorated with a bow pattern.
The brands, like the names of subdivisions, invoke an invented or, in some cases, an obliterated past: Franzia frequently buys labels and trademarks out of bankruptcy — saving himself the cost of development — and repurposes them when he sees an opening in the market.
Generally speaking you have to pay more than a tenner for the pleasure, but Aldi's own label captures the trademark hit of lime juice and citrus pith beautifully at a bargain price.
Score: 4/5 Why you should listen: Londoner Dornik, a producer and singer who used to drum for Jessie Ware, coats this debut album of 80s-tinged R&B in the sort of sleek production that's quickly become label PMR's trademark.
Ofgem's new trademarked label for green electricity tariffs is a welcome step forward.
