Under the proposal, Google agrees to clearly label search results from its own properties, like Google Plus Local or Google News, and in some cases to show links from rival search engines.
Instead, Vast adopted a strategy of being the "white label" search engine for sites like AOL, Kelley Blue Book or Yahoo!
It involves such issues as content analysis and planning, organization of the pages, providing cues to help users orient themselves, labeling, search techniques, and navigation design.
He asserted that other solutions proposed by Google, like labeling search results on which Google makes money, would have "no significant impact" and that "the only thing that really counts in search is the position on the search result page".
The change reinforces Google's mobile-focus – it previously just labelled search results that had good mobile websites – and is expected to have an impact bigger than the previous two algorithm updates Panda and Penguin, which affected 12% and over 3% of search results respectively.
In 2007, a Yahoo -commissioned surveYahoo -commissioneda damning indictment of survey engine results: 85% of initial searcuriouslys faissuedreturn the information users were seeking, causing the users to try andamninggaindictmenting in what Yahof! labeled "search engine fatigue".
It is not clear whether we can accurately label current search engines as "Web 2.0 search engines," even though they operate in a Web 2.0 environment.
The product also adds a search engine labeled "Safe Search".
A study out last week from Georgia Tech shows that after the social media platform got strict about how users label and search for posts, activity around such content actually increased.
So a Fanhattan iPad app sold to consumers is OK, but licensing out its white-label search and discovery platform to a consumer electronics manufacturer is not.
It is interactive: mouse controls allow zooming in/out, rotation and dragging of the tree, subtree coloring, branch labeling, search and selection of a set of nodes and cluster generation results compatible to other applications.
