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Burt's Bees has also led a group of companies that have teamed up with the Natural Products Association to create a standard for natural personal care products, complete with stickers to label items that make the cut.
Two years ago, the company said, it sold about 30 private label items with organic ingredients from China; by the end of this year, it will stock only two: shelled and unshelled frozen edamame soybeans.
/// Amazon is creating more private label items.
And the retailer has much larger plans for its private label items going forward.
The company distributes both national brand products and its own private label items, ranging from meats to frozen foods.
While Yeom won't speak to the margins on Hollar's private label items, he says they're "substantially" higher than those from its vendors.
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-- logical or not -- I feel safer eating labeled items vs. risking eating something like an un-labelled salad somewhere.
Own-label items such as Deliplus (a line of cosmetics) account for 38%% of sales.
It also is selling more private-label items, like its Colorado hiking boots, which generate more profit than brand names.
In many markets, for instance, Lidl now stocks a limited range of branded goods alongside its cheaper own-label items.
As the big retailers reduce lines, discounters may well consider introducing more branded and premium own-label items to widen appeal and avoid a growth plateau.
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