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With mobile, having an ad gloat that it knows your location could give advertisers a difficult balancing act.
When Siri hears "What Italian restaurants are around here?" she knows your location, and it's fine that she only understands the words "Italian" and "restaurant".
That is because it noticed an OpenTable e-mail in your Gmail in-box, knows your location from your phone's GPS and checked Google Maps for traffic conditions.
Marketing: Lessons From Food Trucks A new microchip knows your location to within centimeters — so you may want to check out Brian Honigman's recommendations for marketing with location-based networks.
For example, when asking for directions via Google Maps, the system knows your location and will return a different result if you are in New York versus California.
Thanks to a flaw in the Kindle platform, namely that the platform knows your location in a book but not how many pages you have actually read, the scammers can get paid for a user having "read" a book in Kindle Unlimited by getting the user to jump to the last page.
Similar(51)
That app you're about to install: does it really need to know your location?
The more profound change, though, is the impact of mobile devices that know your location.
Make sure you know your location before you dial 999, for Pete's sake.
Knowing your location and being able to communicate are just the basics.
Of course, it would also know your location and all the shows.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com