Sentence examples for knowledge on brand from inspiring English sources

These results move forward the knowledge on brand performance in times of new brand introduction in the market.

The existing body of research knowledge on brand management has been predominantly derived from business-to-consumer markets, particularly fast moving consumer goods and has only recently started to expand in other contexts.

Everything had to be "on brand".

In the commercial realm, the knowledge base on branding topics is extensive; in the realm of non-profit higher education institutions, however, more research is needed.

This study investigated CHRIE conference attendee behaviors from the perspective of brand equity defined as "the differential effect of brand knowledge on consumer response to the marketing of the brand" [Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1 22]–22].

The current empirical study enhances the knowledge about brand community on Social Media by investigating individual community participations and individual community identification.

To our knowledge, however, none of the available studies on brand preferences used participants' stated preferences as a means to specifically varying the subjectively perceived attractiveness of the presented brands.

The results add significantly to the knowledge on context effects in B2B brand alliances and lead to a number of managerial recommendations on partner selection and marketing communication of new brand alliances.

It feels very on-brand for us.

It is a crowdsourcing platform that the company refers to as "social knowledge" that it markets to customers for better engagement on brand web sites and now Facebook.

Armed with knowledge on the differences among certain brands and models, you can then experiment on the course with a few different balls, paying careful attention to how the balls react around the greens, not just off the tee at a long par 4.