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Now Mr. Platt has transplanted his knowledge of selling computer equipment to a far smaller but perhaps trickier challenge: selling more California wine overseas.
A hygiene license had to be obtained, and company officials met repeatedly with Suzhou's traffic police to explain a concept they had little knowledge of: selling products out of a truck.
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When Tressel's initial knowledge of players' selling memorabilia to a tattoo parlor became public, the players' participation in the Sugar Bowl looked all the more indefensible.
And, in a country once known for its graceful sail-powered junks, so few people now have even a rudimentary knowledge of sailing that selling sailboats in China would be a hopeless exercise, several boating executives said.
Universities are already in the business of selling knowledge products, whether it's licenses and patents to scientific or technical innovations, or academic periodicals or casebooks.
The idea of selling knowledge as a service is not new [2].
Many of us have earned enough money to consider investing but, as history has shown, this often exposes people to corrupt or dishonest individuals who take advantage of people's lack of knowledge to sell worthless shares or encourage futile investments.
In what was seen as a key test for prosecutors' ability to pursue white-collar crime, Mr. Nacchio was found guilty in April 2007 of using insider knowledge to sell $52 million of Qwest's stock before disappointing financial results sent the company's shares tumbling.
In 1963 Mr. Griffin had a deal with NBC to develop a game show, but despaired of selling any knowledge contest to the network in the wake of the 1950's quiz show scandal.
It also means that they can rely on a knowledge of how many copies they can be confident of selling.
In true economist fashion, he has allowed two companies, Lulu and Flat World Knowledge, to sell print versions of his textbook, with Lulu charging $11 and Flat World anywhere from $19.95 to $59.95.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com