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Know your audience – knowing your audience makes the experience easier.
This is all about knowing your audience.
Do you like knowing your teachers personally?
It means knowing your limits intimately.
I call it knowing your manners".
It's about knowing your selling point".
"It comes down to knowing your horse.
It does that without knowing your name.
Not knowing your abilities and strengths.
"It's knowing your park and knowing your customers.
In other words, the wayfinding process comprises knowing where you are, knowing your destination, following the best route to your destination, recognizing your destination upon arrival, and finding your way back out (Carpman & Grant 1993).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com