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Know your customer.
"The cardinal rule of banking," Mr. Lane said, "is to know your customer".
See PwC's Financial crimes observer, AML: Do you really know your customer?
It's one thing to know your customer, but it's another to have lived alongside them.
You need to know your customer base and competition, inside out.
These "know your customer" (KYC) guidelines are not new, and have prevented poorer communities from accessing bank accounts for years.
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You've got to know your customers".
It's important to know your customers".
Get to know your customers holistically.
How well do you know your customers?
2. Know your customers, not just their statistics.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com