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There are more than 50,000 Hello Kitty product lines available in over 130 countries.
The first Hello Kitty product, a vinyl coin purse, went on sale in 1974.
But for certain Hello Kitty fans, the return of one Kitty product in particular has Internet sites buzzing: the shoulder massager.
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As well as producing their own Hello Kitty products, Sanrio sells rights to Kitty's image elsewhere.
Sanrio, Hello Kitty's parent company, is reluctant to talk figures, but its total global sales amount to around £5bn a year and it's thought Hello Kitty products account for most of this.
When Sanrio, a gift and accessory chain known for its oh-so-cute character Hello Kitty, opened in Times Square last month, it introduced a New York line of Hello Kitty products exclusive to the store.
These initiatives were aimed at broad demographics: using the popularity of Pokémon games, or Naruto comic books, or Godzilla movies, or Hello Kitty products, to appeal to young people around the world.
And while in the 1980's, Kitty products were customized for national markets -- research revealed that Americans didn't like snails as sidekicks and did like purple and pink -- Sanrio now markets the same products everywhere, having realized that Kitty's Japaneseness is a part of her appeal.
While that celebration was joined by toy giants Hasbro, Mattel and Sanrio (the Japanese company that distributes and licenses Hello Kitty products), there was, of course, no mention of Keyhinge Toys, the company actually pumping out the toys back in the Danang city industrial zone.
And what sort of Tokyo event would it be without some Hello Kitty products?
Editor's note: Kitty Ireland is a product strategy consultant interested in how technology changes the human condition and is a founding member of the team that built the lifelogging app, Saga.
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