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It would kill the brand.
When Coca-Cola bought Thums Up, the leading Indian cola, it was planning to kill the brand.
The announcement was celebrated by environmentalists, who have long pressed G.M. simply to kill the brand, which was born from military Humvees in 1992.
Ford is doing to Mercury what Chrysler did to Plymouth starving it until it could kill the brand without lawsuits.
The beef: A carmaker best known for its milquetoast cruisers for the masses would kill the brand's outta-my-way brawn.
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Sorry, but there is no way after all these years, with or without the new chief executive, that Acer can manage to keep Gateway and eMachines in play for long before doing something to kill the brands, and go back to just being Acer.
MERCURY MILAN HYBRID Mercury finally got a sedan it could be proud of -- a hybrid, no less -- just as its parent, Ford Motor, killed the brand.
When photo-sharing startup Instagram was gaining traction Facebook bought it, but instead of incorporating it and killing the brand, it allowed it to continue as a satellite.
He also accused Rubio and the Texas senator Ted Cruz, who repeatedly attacked Trump on stage in Houston, of "killing the brand".
PONTIAC Just after Pontiac popped out its best car in years — the Australian-built G8 sport sedan — G.M. killed the brand whose onetime "We build excitement" pledge was tarnished by decades of poseur sporty cars (like the two-seat Fiero) and rebadged leftovers from other divisions.
'Subhuman' "Tesco's chief in London should know we want the company to grow and prosper, but we want Polish management to stop killing the brand by treating staff as subhumans," says Mandat, whose grandfather was a coal miner and father was sent to a German concentration camp.
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