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15 Years the partnership lasted between the brand formerly known as Yves Saint Laurent and the original cool-kid concept store Colette.
That's why several startups are trying to build an "Uber for kids" concept, acting as a shuttle to take kids from school to soccer practice or home.
Over coffee — she ordered a large sweet beverage full of cream and caramel, a kid's concept of coffee, consumed with a spoon — she proposed a few favors that he might perform for her.
That "Kid Cool" concept is Gymboree's attempt to broaden its customer base.
"We teach kids the concept of marketing: Who are you trying to reach?
Still, some aspects of the production required explanation or just whizzed by the kids — the concept of a floating craps game, for instance, and references like Studebaker (car), Vitalis (hair tonic) and Barbasol (shaving cream).
[At the camp,] we teach kids the concept of 'brainstorming,' and one day we were walking together and she was running ideas past me, and she said, 'Miss Shaylyn, I stormed my brain last night to think of different ideas for what the theme of my club should be.' She eventually made it a leadership club".
Are you struggling with teaching your kids the concept of charity and the importance of giving back to the community?
If you are visiting a city with a bike share program and you have to explain to the kids the concept of risk per hour of exposure before they hop on one of those clunky bikes without a helmet then you have done your job.
Kids helping kids is a concept that's been around for ages.
The startup has also put together its own robotics competition to teach kids STEM concepts.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com