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Users can also specify certain companies or keywords to monitor.
Second, he said that most social media listening systems rely on users to enter a list of keywords to monitor, but "your typical brand manager is not a keyword expert" — that's where the AI mentioned above comes in.
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It's like a proactive search or a virtual clipping service, with PubSub subscribers entering keywords they want to monitor.
However, last month – just days before Clark discovered the flaw – the Guardian reported Impero was offering a new feature to monitor keywords potentially tied to terrorism or extremism before the implementation of new counter-terrorism legislation introducing a requirement on schools to monitor pupils for such signs.
According to Smith, up to 90% of a company's IP is contained in e-mail, and being able to monitor keywords, identify threads, and otherwise organize an archive of e-mail makes that IP accessible.
Jan Rezab, Socialbakers CEO, tells us that he's seen a surprising amount of SMBs failing to integrate competitive benchmarking and intelligence into their social media strategies, opting to simply tap into certain streams to monitor keywords.
There are a number of tools you can use to monitor these keywords: Tagboard, Hashtagify.me, SocialMention and TweetBinder are some of my favorites.
Until they do, you can use Tweetag to monitor specific keywords and find out what's hot on the popular micro-sharing tool in just a few seconds.
In a story appearing earlier today on the U.K's Daily Mail website, it was reported that the DHS has been forced to release a list of keywords and phrases it uses to monitor various social networking sites.
The program allows Russian authorities to monitor and intercept keywords within electronic communications, using technology known as deep packet inspection.
What wasn't disclosed is how the agency actually gains access to the various search engines and social networks to monitor the specified keywords.
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