She used to put up obvious keyword phrases that included "party," generating huge numbers of clicks from people who were looking for party planners and table rentals.
As far as execution, this means long-tail keyword phrases are more important than ever.
Especially important for local service businesses, however, is a focus on local keyword phrases.
Common placements of keyword phrases are in the title tags, meta description and even your alt tags.
However, these new keyword phrases, which use natural language, are highly relevant, and therefore more likely to convert.
With enough time, anybody could initiate a steady rise in rankings for a given set of keywords and keyword phrases.
While keyword phrases are still an important part of any SEO strategy, keywords are diminishing in importance.
Even with SafeSearch turned off, Google Instant will not show suggestions for adult terms or keyword phrases.
Today, a successful keyword strategy targets hundreds or thousands of potential keyword phrases, each of which will only drive a moderate amount of traffic.
Obviously, you'll still want to research keyword volumes and competition ratings, but it never hurts to have an extra boost in a cluster of long-tail keyword phrases.
To do this, you'll need to develop content that answers extended user questions, or otherwise includes and addresses complex keyword phrases.
