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This year, Apple has stayed quiet, turning its usual WWDC keynote into a big deal.
But perhaps splitting the keynote into two bite-size sessions would make it all easier to swallow.
Keynote plans to add the SaaS to its mobile monitoring business, and expects the addition of DeviceAnywhere to grow Keynote "into a $100 million business".
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And let's not forget last year, 2013, when Qualcomm's keynote turned into a WTF wondershow for the ages.
Breaking today's keynote up into two days would have disrupted the momentum coming out of a company that closed the day at an all-time high on the stock market.
After meandering out of the first keynote and into Club Inbound (shown above), I see Seth Godin himself hanging out and signing books.
Most keynote speakers exit into history's shadow.
Digital businesses can't just rely on growth Trinity Mirror chief executive Sly Bailey used her opening keynote to lay into the BBC with that familiar call for the corporation's local news ambitions to be restrained; that topic seems like a detail in the current climate, but then again companies need to defend their territory even more aggressively.
On Day 2, the keynote speakers dove into updates from the React Native platform, demoed a VR selfie stick, introduced two connectivity projects and more.
Now, looking out at the 200 active-duty service members, veterans and families in the room, the keynote speaker put into words what many were thinking.
You can now drag this video file directly into Keynote.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com