Milton Friedman and monetarism in the 70s; Francis Fukuyama and the end of history in the 90s; Malcolm Gladwell and his more recent pop-sociology – all have tirelessly publicised their catchphrases and key concepts until they achieved chattering-class ubiquity.
So, of course, people don't make three-hour-long, perfectly turned speeches intended to be taken in whole: they semaphore emotion, repeat key words, pepper it with catchphrases and soundbites.
Her methodologies are diversely millennial, which she demonstrates when she projects into the maelstrom the catchphrases of the key geopolitical crisis zones that for her Western audiences sign both the region of her birth an upbringing (she was born in Iran, where she live until 2007) and the proclaimed objectives of her resettlement in the US, some she is in conflict with.
Between tracks, the crowd emit Khaled catchphrases as if unconsciously: "major key", someone murmurs approvingly, "cloth talk" (a Khaledism that roughly translates to "wisdom that's going to tell you how to be successful") says another.
On it, he broadcasts his days in real time, narrating scenes with catchphrases that are now rap lingua franca ("Major key alert!"; "Another one!"; "I like that!").
Just before Ms. MacGraw utters the deathless catchphrase "Love means never having to say you're sorry," Crimson Key members loudly implore her, "Don't say it!" At the conclusion, when Mr. O'Neal repeats her bathetic utterance, they shout, "Plagiarist!" And so it goes.
Key and Peele moved on to trying to amuse each other with improvised catchphrases: "Shploifus!" "Hamhocks!" "Biscuit time!" "Gudeek!" "Ebola!" The last was Peele's, and Key looked at him despondently: "But they'll probably have Ebola all figured about by 2015".
Key weapon is a religion Burnham picked up in his AlliedSignal days that goes by the catchphrase Six Sigma.
The catchphrase inside the campaign was "No drama with Obama," and Plouffe channelled the low-key temperament of the candidate himself.
