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It's said Beats got around the ban by giving specially decorated headphones to key athletes, who duly wore their brand new headphones walking out to events.
"Today, key athletes have had tremendous results and this has impacted on young kids that 'We can do it, too.' And more coaches are becoming convinced that they can coach the marathon".
"Only key athletes -- Olympic champions and medalists, members of the nations' Olympic teams -- will be represented at the event," Valentin Balakhnichev, president of the Russian track and field federation, said in Moscow yesterday.
Before the decision was announced, Russian sports minister Vitaly Mutko said that collective punishments were "very unfair" and that key athletes were upset at the prospect, but also said the country would do whatever was required to avoid missing next summer's Rio Olympics.
Head coach Charles van Commenee says the British team cannot use the loss of key athletes to injury as an excuse and must deliver the same number of world championship medals in Berlin next month as the five won in Osaka two years ago.
In 2001 he reduced Adidas-Salomon's marketing budget from 14% to 12% of sales, focusing the company's marketing efforts on key athletes and select sponsored events.
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Injury or illness to one key athlete could finish off an Olympic programme.
He smiled broadly and announced: "Rodney has just thrown a touchdown pass". He listened some more, smiled again and said: "He just threw another one". Rodney Peete is a low-key athlete with an illuminating smile.
In addition to these key questions, athletes were also asked about the perceived pressure to use doping (0 100%), estimated prevalence of doping among fellow athletes (0 100%) and their general belief about the doping use pattern (descriptive norm).
Unlike in team sports where competitor analysis is key, single athletes use data in a different way.
Trust is, Tygart stressed, the key issue: "Athletes have to trust that those in the position of authority to protect their rights are doing everything they can, within the law and rules, to ensure their rights are protected.
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Justyna Jupowicz-Kozak
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