key assets

USAGE SUMMARY

"key assets" is a correct and usable phrase in written English.
It can be used in contexts when referring to something crucial or valuable that can contribute to success or that should be protected, such as in the sentence: "We need to safeguard our key assets in order for our business to remain successful."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

In Seattle, the police began examining key assets like bridges.

The New York Times

Mental strength and perfect concentration are the key assets.

The Guardian - Sport

And he would bring key assets to the job.

The New York Times

It has also tested the market appetite for key assets such as the Cannes Lions festival.

The Guardian

As we move forward we need to revisit one of our key assets, namely our brand.

The Guardian

Its current operations involve handling key assets and preparing the sale of its remaining businesses.

The Guardian - Business

Our negative stance on these key assets leads us to a reduce recommendation.

The Guardian - Business

And many of its key assets are based in the United States.

The New York Times

One of its key assets was a database of 12m entities (now 23m) called Freebase.

The Guardian

The top players, the key assets of the leading sides, play for national teams too.

The Economist

After Glasgow, the prime minister's "strength" rating one of his key assets—is flourishing.

The Economist

Expert writing Tips

Best practice

When discussing a company's strengths, be specific about which "key assets" contribute most to its success. Provide concrete examples and explain how these assets are leveraged for competitive advantage.

Common error

Avoid simply stating that a company or individual has "key assets" without specifying what those assets are. This vague statement lacks impact. Always follow up with a clear description of the assets and their importance.

Linguistic Context

The phrase "key assets" functions as a noun phrase, typically serving as the subject or object of a sentence. It identifies the most important and valuable resources or attributes possessed by an entity. Ludwig AI confirms this through numerous examples where the phrase is used to denote significant holdings, skills, or characteristics.

Expression frequency: Very common

Frequent in

News & Media

61%

Science

24%

Formal & Business

15%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

The phrase "key assets" is a versatile and frequently used term that denotes the most important resources or strengths of an entity. According to Ludwig AI, its grammatical correctness and widespread usage across diverse fields, including news, science, and business, make it a reliable choice for writers. When using "key assets", it's essential to provide context by specifying what those assets are and explaining their importance to avoid vagueness. Alternative phrases like "crucial resources" or "essential resources" can be used for variety, but "key assets" itself remains a strong and effective option.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

crucial resources

Replaces "assets" with "resources", emphasizing the importance of these elements.

essential resources

Substitutes "key" with "essential", highlighting the indispensable nature of the assets.

valuable properties

Replaces "assets" with "properties", suggesting items of significant worth.

critical strengths

Focuses on the strengths that are vital for success, rather than general assets.

significant advantages

Highlights the benefits and positive aspects of the key elements.

principal holdings

Emphasizes the items that are owned and of primary importance.

core competencies

Refers to the fundamental capabilities that give a competitive edge.

strategic advantages

Indicates assets that provide a competitive edge in achieving strategic goals.

vital components

Stresses the role of these assets as necessary parts of a larger system.

chief strengths

Highlights the main strengths that are beneficial.

FAQs

How can I use "key assets" in a sentence?

You can use "key assets" to refer to the most important resources or strengths of an organization, project, or individual. For example, "The company's "intellectual property" and skilled workforce are its key assets."

What are some synonyms for "key assets"?

Alternatives for "key assets" include "crucial resources", "essential resources", or "valuable properties", depending on the context.

Is it better to say "key assets" or "important assets"?

"Key assets" and "important assets" are similar, but "key assets" suggests resources that are not only important but also fundamental to success. "Key" implies a more strategic and central role than simply "important".

What is the difference between "key assets" and "strategic advantages"?

"Key assets" are the resources or strengths themselves, while "strategic advantages" are the benefits or positions gained through the effective use of those assets. The "assets" enable the "advantages".