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At one global technology services firm, salespeople grew furious with a CRM system whose new analytics effectively held them accountable for pricing and promotion practices they thought undermined their key account relationships.
"I would love to be a key account manager or director.
Are people living up to their commitments to key account targets?
Cross-business teams are set up to develop key account plans, coordinate product development, and disseminate best practices.
A telecom company developed a collaborative filtering model, similar in concept to predictive algorithms used by companies such as Netflix and Amazon, to help key account salespeople.
At one multibillion-dollar office automation company, a direct salesperson had just nailed down a big order by giving a key account the "maximum" price discount.
Similar(18)
Marketers are deeply embedded in the management of key accounts.
I want her to look after our key accounts in the future".
The centerpiece of this policy was the adoption of a coordinated approach to key accounts.
Manufacturers should also provide distributors with technical field assistance for potential key accounts.
Based in NYC, Jakob manages industry partnerships, global key accounts and business development for Veryday North America.
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