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Diamond, which had previously bought Pop Secret and Kettle brand potato chips, heralded the purchase and played up Pringle's global presence and influence in grocery stores.
Since then, their sponsorships — which King prefers to call "alliances" — have included Kettle Brand potato chips, Clif Bars, and Synergy Organic Clothing.
Since then, their sponsorships which King prefers to call "alliances"—have included Kettle Brand potato chips, Clif Bars, and Synergy Organic Clothing.
Cape Cod and Kettle Brand, sold by the Kettle Foods unit of Diamond Foods, "are kind of fighting it out for second place," says John Konradt, senior vice president and chief marketing officer at Snyder's-Lance in Charlotte, N.C.
"We take a more culinary view of our flavors," Laura Merritt, vice president of Kettle Brand marketing, tells FORBES.
If the brand of yogurt you eat doesn't matter to you, but you live and die by Kettle brand potato chips, you need to make sure to mark those chips as "Do Not Replace".
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In recent years, many established crisp brands (Kettle, Tyrrells, Pringles) and upmarket newcomers, such as Manomasa, have tried to muscle in on Doritos' patch.
Here the bestselling item is an own-brand kettle, priced at £5. Inside, a wall clock, portable cassette recorder, dinner set and a Ken Hom wok are waiting at the collection point.
Next day I was at work and was given tea using a brand new kettle … I was offered it but the donor forgot to give it to me, so I left without it, and unless she came my way, and could drop it off, I'd have to go out and get another one, which is just what Margie did.
1994 Sets up his food marketing agency, Commsplus, promoting brands including Kettle Chips and Cobra beer.
There are other brands of kettle chips, too, including Utz Natural, from Utz; Canyon Cut, from Boulder Canyon Natural Foods; and Krunchers, also from Snyder's-Lance.
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