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Keep your statement concise, well-written, and honest.
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Make sure you keep your statements for different accounts separate.
Let your "yes" be "yes" and your "no" be "no" and keep your statements simple.
Keep your statements in a safe place - they contain sensitive information.
If you're still convinced it's good value, odds are you potential client will too, so when you meet and talk, keep your value statement clear and short and you won't be wasting anyone's time.
It's best to keep your mission statement to one sentence or a short list of bullet points.
My take on the "you can keep your insurance" statement is that Obama was trying to dispel the widespread fear that the ACA creates "government insurance" and that we would all be forced to sign up.
Keep your opening statement short and sweet.
Keep your thesis statement narrow in scope.
Keep your mission statement in plain English and make it count.
In general, keep your problem statement as short as possible without sacrificing its informativeness.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com