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Details of the deal weren't disclosed, but we've heard rumors that Facebook was pushing to keep exclusivity over Zynga's games, which obviously hasn't happened.
TicketMaster earns a ton of money from convenience charges and the ads it shows on its site, so it's highly incentivized to keep exclusivity deals in place with venues and event producers like Live Nation (which TicketMaster conveniently merged with in 2010).
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It's a reasonable objection, but consider Ferrari: It sold 7,318 cars in 2012 and says it will restrict output in 2013 to less than 7,000 to "keep its exclusivity" – in other words, it must adapt to the slowing demand in Europe and, perhaps, Asia.
The original Claritin enters the public domain as early as 2002, so its offspring's patent protection will keep sweet exclusivity rolling for 14 more years after that.
Our film remained in the cutting room so we could keep the exclusivity for when it hits theaters, but after getting the door slammed for two years, we decided to offer it for free on our movie site.
Production volumes with the 720S, as with all McLaren cars, will be kept low to retain exclusivity.
Until you're in a position of formal exclusivity, keep talking with potential acquirers.
That could be worth the extra paperwork some analysts say, yet it's hard to imagine that record companies would be initially keen to help Apple keep its format exclusivity, especially considering the recording industry is beyond wary of singing to Apple's tune.
Often, bands keep their new material close to their breast tattoos, to maintain exclusivity for their forthcoming album.
That's to retain exclusivity.
Since our events are invite only, I have to keep the feeling of exclusivity when creating 'the list' and be strategic.
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CEO of Professional Science Editing for Scientists @ prosciediting.com