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As an agency CEO and keynote speaker, I've been noticing a keen trend in the last year — more and more b2b companies are waking up to the fact that their customers' buying decision process is changing.
Keen trend watchers notice the way certain words rise up out of billions of conversations, evoking essential thoughts and feelings about the zeitgeist in a syllable or two.
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The picture that emerged, of a country that was changing very fast, surprised even the keenest trend-watchers.
As the fight for a niche becomes keener this trend is likely to continue.
But keen, seasoned trend-spotters will have already grasped a clear idea of what the new uniform might be.
It has celebrities and media outlets, two groups keen on declaring trends, scrambling to predict the next big thing.
The company's engineers are working on the next wave of systems silicon and hardware and can offer keen insights into trends.
Given the decidedly hip urban flavor of the merchandise, a new owner would need to have a keen sense of trends in fashion and pop culture, as well as retail-buying experience.
But Mark Doty, the only American to have won the prize (for his 1993 collection "My Alexandria"), is that rare thing: a serious poet with what seems to be a keen eye for trends.
And he's not so keen on upwardly trending masturbation tendencies either.
John Roake, Ballet West's Director of Marketing, is keen to track trends and collect data to show the impact.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com