However to justify a premium rating we believe the company will need to deliver on its growth potential within the technology business as well as the services business.
The site can try to charge higher CPMs by providing more information about viewer demographics, to help advertisers target their ads, or by claiming that it has cachet that may justify a premium for brand-building advertisers.
For all the talk Tuesday of a new, humbled, content-driven America Online, the core of its strategy remains largely unchanged -- that it can justify a premium price by appealing to families that go online mainly to communicate with one another.
Not only does this deliberate organization create a more relaxed environment, it also spotlights your products and helps to justify a premium.
The partnership will result in attractive Google glasses that could be purchased based on looks alone, and the cutting edge technology can give Luxottica brands a reason for purchase that justifies a premium price.
TPH acknowledges that the company has one of the most respected and trustworthy management teams in the industry, which alone could justify a premium in a sector that has repeatedly disappointed shareholders with its capital allocation decisions.
In addition, health technology assessments are undertaken for drugs that are, a priori, considered to be sufficiently innovative to justify a premium price.
Contributing to the decline is the fact that most effective antibiotics currently available are generics, with new medications often having difficulty gaining ground or showing adequate cost-effectiveness to justify a premium price [ 7].
State Farm lumped General's and Mutual's portfolios together because General's bond portfolio dragged down the total yield, justifying a higher premium for auto policies.
"The Chinese could justify a takeover premium as a sort of insurance premium to prevent BHP from exercising similar market power in potash," the board wrote.
