That leaves just one critical audience to be convinced: patients themselves.
There is also, Brennan suggests, something dramatically exciting about just one character addressing the audience.
There's something so deliciously quirky and succinct about the stories people choose when they can share just one thing with an audience of millions.
What to you is a big break is, to this increasingly sophisticated and fickle audience, just one forwarded e-mail message in a teeming inbox, to be refilled again tomorrow with a whole new slate of distractions.
You can still reach a Hulu audience, just one that's too frugal to pay to avoid ads, a similar problem with otherwise promising platforms like Pandora and Spotify.
MOMA's "Yoko Ono: One Woman Show, 1960-1971," which opened last week, allows audiences just one John Lennon-conjuring piece at the entrance: Ono's 1966 fruit-on-Plexiglass-pedestal sculpture, titled "Apple".
Example: if your audience is just one other person, it's a different communication experience then when your audience is three, ten or hundred and so on.
Perhaps an equally attractive audience is one that Cablevision commands on Long Island, in Southern Connecticut and in New Jersey with its 24-hour local news channel, News 12. News is just one way to lure audiences.
But in trying to fend off a treason charge, he must persuade an audience of just one, President Bush, who will probably make the final decision on how the government handles the case.
He's just had to tick off one audience member for hurling flyers at the stage, as well as having to expel another who disobeyed warnings not to stage-dive.
