The company offers an array of advertising products designed to target users at all phases of a potential buying cycle, whether that's just clicking around on the platform looking for ideas down to actually saving an idea or buying it — through Pinterest or through a referral.
Hughes argues that today's high schoolers are acclimated to the 3D space of a video game and thus these students would be more engaged in the virtual campus designed like a video game than they would just clicking around and looking at buildings.
Amid the cacophony of the digital era, publishers and advertisers prize readers who are deeply engaged, not just clicking around sites.
Just clicking around the web earlier, I ran into the new "like" button on CNN.
The controls are non-intuitive and I spent a lot of time just clicking around to various spots on the app trying to figure it out.
But its pitch to advertisers is it can catch users in different phases in their purchasing lifecycle, from whether they are just clicking around to find things to actually saving them and buying them later.
All this helps Apple figure out where to bucket all these apps to tailor to what people are looking for when they enter the App Store — whether that's just generally clicking around or looking for new developer tools.
If I ever have another go at online dating, I would be more inclined to plump for one where you can at least pile in with a "Hello, how are you?", not just click 'like', then wait around like nervous cattle, hooves crossed in hopeless expectation, staring across the meat market.
