"More than ever, we'll take advantage of scale across all our businesses, not just editorial but circulation and advertising," he said.
The onset of sepsis destabilized the only just compensated circulation of the organism resulting in a sudden uncontrollable circulation failure, contrary to the more progressive course in multiple-organ failure.
But just as circulation grew spontaneously so did demand for ad space.
In some ways, The Express's decline under Mr. Desmond is only the latest episode in a long slide not just in circulation but also away from the newspaper's conservative roots.
There's no origin, just a Circulation of data and concepts.
But what about Mr Lebedev's morning call: the Independent (national circulation just under 70,000) and its 20p little brother, the i (just under 300,000)?
Publishers have long been able to nearly give away subscriptions just to get circulation up and then sell ads based on that circulation.
Notes and coins make up only a tiny part of the money in circulation: just 3% in Britain, for instance.
And circulations at the top end continue to grow: GQ enjoys a rising circulation, just, and Vogue has enjoyed its 12th consecutive circulation rise (again, just).
So Ashes' story is going into circulation, just as McQueen wanted images of the dead British service personnel to circulate as postage stamps in his Queen and Country project.
