Cyclists, to many drivers, are serial flouters of the rules - jumping traffic lights, weaving in and out of the traffic, not signalling and failing to stop at zebra crossings.
He knows the suspense incentivizes onlookers to open their wallets, that by the time he or a colleague jumps, traffic on the bridge will come to a standstill.
According to a recent Jupiter Media Metrix report, MSNBC.com had a 66percentt jump in traffic in September, to 22.2 million visitors.
DuckDuckGo is improving all the time, and saw a big jump in traffic with the change in Google's privacy policies last year.
Mr. Giuliani also pointed to the jump in traffic accidents attributed to drunken drivers last year: they were up 15percentto to 1,956.
Some of the anger might be the result of an earlier blog post by Fring that said its latest video feature caused a "huge" jump in traffic on its service.
Tony Bates, Skype's chief executive, appeared alongside Mr Zuckerberg at yesterday's product unveiling, and said he expected a big jump in traffic from the two companies' tie-up.
A spokesperson for YouTube declined to comment on the lifting of the ban, but pointed to Google's Transparency report, which shows a jump in traffic to YouTube.com from Syria.
He also said that the company's marketing last year "failed to communicate our unique value proposition," but that new ads, which started last week and focus on price comparisons, led to an immediate jump in traffic and sales.
This is a massive jump in traffic given Mail Online's already tremendous audience – an increase of 13.4 million browsers month on month – more than half the total monthly traffic at Independent.co.uk.
