This should be starting to sound familiar – because it's the package of skills that journalism conveys uniquely well through hands-on experience.
Gullette, a resident scholar at the Brandeis Women's Studies Research Center, is given to such pronouncements as "Typically, anonymous old people portrayed in art exhibits, websites, and journalism convey decline ideology".
Printed to coincide with the opening of the UN climate conference in Copenhagen, the aim was to produce a unique piece of journalism that conveyed the profound significance of this issue.
"So much of journalism is conveying a place and time that existed, to someone at a later date: giving a person the context and trying to make them feel as informed as if they were actually there," he says.
His philosophy is to place the audience at the centre of these events, saying: "So much of journalism is conveying a place and time that existed, to someone at a later date Fundamentally, this is taking out the middle man in that process, and making you feel as if you were actually there".
Created by Mr. Neuharth as a forum for just-the-facts-journalism that would be conveyed through short articles and colorful graphics, USA Today eventually began seeking the recognition of the journalistic establishment.
Quality varies widely, and one senses a tension between journalism, which often conveys uncomfortable news, and boosterism, which makes everyone feel good about the home town.
"The use of virtual reality was a genuine innovation and was accompanied by video, podcasts, personal narratives and long-form journalism to beautifully convey this story".
If the building reveals anything about the state of journalism today, it conveys the industry's anxieties over the shrinking attention span of the average American.
"We looked at new ways we could approach the journalism that we approach, which is serious and important, but can also be conveyed in a way that's engaging and entertaining," Henkoff said.
