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The company advertised for a "Sales Representative & Journalist" in Wagga Wagga who would deliver "quality news journalism content" as well as "deliver advertising revenue across a portfolio of products from both print to digital".
Marketers love to produce "content" (and they also love calling journalism "content," but that's a separate issue).
"The first project to build on Po.et is Inkrypt, a global decentralized system providing a censorship-resistant solution for journalism hosting and delivery that will render journalism content permanent and immutable," Po.et CEO Jarrod Dicker wrote in a blog post announcing the launch of Po.et Development Labs.
In stark contract to print journalism, content marketing is booming.
"We're saving money by not adopting modern journalism content management systems".
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He added that "quality journalism and content are at the core of our brand strategy".
The Guardian's ground breaking open approach offers tremendous opportunities to bring its audiences ever closer to its award-winning journalism and content.
"PBS faces a crisis", he told me: It's billed and branded as a public-minded and publicly funded entity but it doesn't receive an adequate amount of public funding to do purely public minded journalism and content.
The blogosphere, much of which piggybacks on traditional journalism's content, has magnified the reach of newspapers, and although papers now face far more scrutiny, this is a kind of backhanded compliment to their continued relevance.
We are expanding into America and continuing to pioneer what we call open journalism – editorial content which is collaborative, linked into and networked with the rest of the web.
I look forward to joining next month and working to make the Telegraph a fully integrated, entrepreneurial multimedia news organisation providing the best English language journalism and content in the world".
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com