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Actual torture is an outrage; someone who pretends to be tortured on television for $6,000 is a joke; anyone who doesn't see the difference is tone-deaf to the way popular culture recycles and disarms our genuine fears.
Ball joke anyone?
Regarding the Malaysia Airlines Boeing 777 that was confirmed to have been shot down in Ukraine, Jason Biggs then tweeted an inappropriate joke, "Anyone wanna buy my Malaysian Airlines frequent flier miles?" "You just need to think about what you put out there.
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("Chuck Norris is so tough" jokes, anyone?) There are certain common traits of viral content that loosely guide our selections — it should be short, easily understood, universal, nostalgic — but for every hit sharing those qualities there are millions of similar failures, not to mention stuff that simply defies explanation.
CRITICS' PICKS: What to watch, where to go, what to eat As Emmet and Wyldstyle embark on their frenetic adventures — filled with references, asides and non sequiturs (Siri jokes, anyone?) — they run into characters from modern Lego sets and pop culture at large.
South Carolinians joke that anyone who graduates from anything gets a letter from the senator.
And below that, a sly joke for anyone reading too deeply: "No cymbals".
They often did so not just winkingly but overknowingly, as if they were more in on the joke than anyone else.
It was a joke that anyone, in any language, could understand, and its blunt simplicity drove home just what Egyptians thought of their president.
This might have been considered a joke, but anyone who has been in Kalkan for more than two hours knows how seriously people here take service.
Then there is always the Pocahontas joke; can anyone guess that a huge number of people believe themselves to be the first to note this connection?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com