He did not, as he said he was thinking of doing, join a foundation.
A marketing giant is joining a publisher, a foundation and celebrities, among others, to fight hunger in the United States in a fresh example of an increasingly popular trend known as cause marketing — that is, seeking to do well by doing good.
"James really wanted to be a part of something," Presti said, and the idea of joining a young, promising foundation with Durant and Westbrook "was really more appealing to him than being a focal-point player".
Goldman Environmental Foundation Divests From Fossil Fuels announced its president, John D. Goldman, at its recent 2014 awards show, joining a host of other major foundations that have done so.
Platinum members pay $370,000 for their membership (with a discount for existing Linux Foundation members), so joining the foundation is a clear sign that a company is backing the Kubernetes ecosystem.
Sony Pictures Entertainment/Imageworks wasn't a founding member but joined a few months after the foundation got off the ground.
The foundation joins a lengthy list of locally based advertisers that tried, or are trying, to sharpen their appeal in the New York market by addressing the intended audiences on the basis of shared geography, history, life style and mind-set.
Amazon already hosts the vast majority of Kubernetes deployments, according to a recent survey, so it shouldn't come as a surprise that Amazon is joining the foundation that, to a large degree, is steering this project.
