I'm a writer". She argued that losing the name the Honest Toddler would jeopardize her brand.
It's better to invest in partnerships with retailers who respect your plans than to jeopardize your brand's value in the eyes of consumers.
Spreading too thin may jeopardize the brand image, affecting the real experience provided by the original concept.
Think carefully about whether you feel strongly enough about this issue to jeopardize your brand reputation in an effort to promote those beliefs.
HTC CEO Peter Chou told the Wall Street Journal today that the company doesn't want to jeopardize their brand image by catering to the low-end of the smartphone market.
"This is a great way to do it without jeopardizing the brand".
"Dealers were charging more than the suggested manufacturer price and it made Harley look greedy and jeopardized our brand that we spent a long time building," Mr. Ziemer said.
But in order to not jeopardize the equity of her brand, she should offer slightly different product configurations on ShopNBC or create a diffusion brand, a step-down line extension of an existing high-end brand.
There are concerns that CNN's profits could be jeopardized if its brand continues to suffer, according to people inside the company who declined to be identified discussing internal matters.
"Most of these brands have billions of dollars tied up in the value of their brand, they won't jeopardize that to go after a pretty small niche".
