Exact(2)
The advertising man David Ogilvy wrote, "Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally.
What are your favourite (or least favourite, as John says) jargon words in economics and finance?
Similar(58)
(v) Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent.
Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
5. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent.
Current situation Annuities are the jargon word for the income in retirement that pensioners receive from the pot of money they saved across their lifetime.
You can't narrate them all You (in the unlovely vernacular of our time) curate" (Guardian); "People feel – jargon word – empowered" (Guardian); "a series of advertisements featuring, for want of a better word, 'real' people" (Guardian); and so on.
"Unleashing" is a dreadful management jargon word, and only a management consultant would use it in front of an abstract noun, as though "greatness" was a large alsatian dog.
He has no time to read and even becomes confused when his daughter Daisy, about to have her first poems published by Faber & Faber, uses the tricky jargon word "stanza".
People feel – jargon word – empowered, they feel in charge of their destinies in ways that makes them productive and expressive and inspired, if they're not being leant on and breathed down on all the time by people in authority who often do not have legitimate title to that authority, people who are just brought in and appointed without any proper screening structures".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com