Used and loved by millions

Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

MitStanfordHarvardAustralian Nationa UniversityNanyangOxford

its worth

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "its worth" is not correct in written English; it should be "it's worth" with an apostrophe.
You can use it when discussing the value or significance of something. Example: "I believe it's worth investing in renewable energy for a sustainable future."

⚠ May contain grammatical issues

Wiki

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

59 human-written examples

It may be disturbing but its worth it.

It proved its worth in the firm's interim results.

News & Media

The Economist

Think its worth it?

News & Media

TechCrunch

But its worth it.

News & Media

Huffington Post

Not what the houses around it indicate its worth.

News & Media

Huffington Post

This may take a little time but its worth it.

Don't get annoyed this takes time but its worth it.

Or, if it exists, of its worth.

8. Milk It For All Its Worth.

News & Media

Huffington Post

If it's worth doing, its worth overdoing.

News & Media

Huffington Post

"It's being played for all its worth".

News & Media

The New York Times
Show more...

Expert writing Tips

Best practice

Always use the correct form, "it's worth", with an apostrophe to indicate the contraction of "it is". This ensures grammatical accuracy in your writing.

Common error

Avoid using "its" (possessive form) when you mean "it's" (contraction of "it is"). Double-check that you're using the correct form by reading the sentence aloud and ensuring that "it is" makes sense in the context.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

82%

Authority and reliability

2.8/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "its worth" functions as a predicate adjective complement, describing the value or merit of a subject. However, Ludwig AI indicates that this phrasing is grammatically incorrect, as it omits the apostrophe in "it's", which is a contraction of "it is."

Expression frequency: Very common

Frequent in

News & Media

37%

Wiki

24%

Science

15%

Less common in

Formal & Business

12%

Encyclopedias

6%

Reference

6%

Ludwig's WRAP-UP

In summary, while the phrase "its worth" is commonly found, it is grammatically incorrect. The correct form is "it's worth", a contraction of "it is worth". This grammatical error is flagged by Ludwig AI. This phrase is used to evaluate the value or merit of something, but its incorrect usage detracts from its effectiveness. Therefore, always remember to use the apostrophe to maintain grammatical accuracy, especially in formal or professional contexts. As Ludwig's examples show, both are used but "it's worth" is the grammatical accurate one.

FAQs

What is the correct way to write "its worth"?

The correct way to write this phrase is "it's worth", which is a contraction of "it is worth". The version without the apostrophe, "its worth", is grammatically incorrect.

When should I use "its" versus "it's"?

"Its" is a possessive pronoun, used to show ownership (e.g., "The dog wagged its tail"). "It's" is a contraction of "it is" or "it has" (e.g., "It's a beautiful day" or "It's been a long time").

What are some alternatives to saying "it's worth it"?

Depending on the context, you could use phrases like "it's valuable", "it's beneficial", or "it justifies the effort".

How can I remember the difference between "its" and "it's"?

A helpful trick is to expand "it's" in your mind to "it is" or "it has". If the sentence still makes sense, then "it's" is the correct choice. If not, you likely need the possessive form, "its".

ChatGPT power + Grammarly precisionChatGPT power + Grammarly precision
ChatGPT + Grammarly

Editing plus AI, all in one place.

Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.

Source & Trust

82%

Authority and reliability

2.8/5

Expert rating

Real-world application tested

Most frequent sentences: