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Discover LudwigThe phrase "its users" is correct and usable in written English.
You can use it when referring to the individuals or groups that utilize a particular product, service, or system.
Example: "The software has received positive feedback from its users, who appreciate the new features."
Alternatives: "the users of it" or "the individuals using it."
Exact(58)
Its users loved it, and not just in workplaces.
Facebook collects personal data from its users — lots of it.
Harvard disagreed, saying it respected the privacy of its users.
Then, it outsourced its idea generation to its users.
It's time Twitter started protecting its users".
It is also limited by what its users photograph.
It also gets a lot out of its users.
But it isn't true for all of its users.
"It's a win-win for both Facebook and its users".
But some of its users have.
"And its users are a virtual cult.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com