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Unfortunately for Blackberry, it has lost its unique selling point (USP).
Stressing the jolly side of atheism not only glosses over its harsher truths, it also disguises its unique selling point.
It is also losing its unique selling point, which is redistribution and the all-providing state.
Anyone who has read it will know that its unique selling point is that we don't need sex to distinguish our features, because the magazine stands for wholesome, ladylike values.
Tinder is for finding casual sex, and everything about it is casual and its unique selling point is a parade of noncommittal sex partners to be pursued, or disregarded, by such a lackadaisical, non-committal gesture as a swipe.
Combined with the name, it's clear that Tesla's branding revolves mostly around its unique selling point, but it's subtle enough so that if you're unaware of the technical details, you could easily skip over them and see a regular car brand.
Similar(26)
In an interview with WSJ, the CEO of MyHeritage, Gilad Japhet, notes that one of its unique selling points over Ancestry.com is that it offers better collaboration and sharing.
"Northern Ireland has firmly established itself as a must-see destination and its unique selling points are captivating visitors from home and abroad," he commented.
But I greatly admire how Pebble has honed its unique selling points - unrivalled battery life, consciously retro-styling, open and transparent developer network - and put enormous effort into strengthening these areas.
Certainly it echoes what many online have been saying: that the best way to beat piracy isn't with lawsuits - or, at least, not with lawsuits alone - but by taking away its unique selling points, which tend to be easy access to content and price.
While we have seen a number of acquisitions in the startup space — and moves from companies like Google to abruptly shut down services — BitTorrent for now is using its permanence as one of its unique selling points.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com