So Live Nation can afford to discount its tickets because it makes far more money through parking, food and other concessions, and through those fees.
Since it opened, 40% of its tickets have been priced at £5 ($8) for those who want to stand as "groundlings".
People seem to be interested; Cabin's 2016 pilot project was called SleepBus, and it sold out all its tickets in three days.
On average, it sells around 80percentt of its tickets, while its permanent exhibition and education program draw some 400,000 visitors and students each year.
The company said it had legitimate customers for its tickets and Mallon was acting as a collection agent for them in Rio, meeting clients.
It sells about 16percentt of its tickets that way; 22 percent are bought over the phone, and only about 2percentt in person at airports.
US Airways, the No. 7 U.S. airline, said on Monday it would no longer make its tickets available on Expedia after the online travel agency unexpectedly raised its booking fee.
It was selling only 50percentt of its tickets, and there was some question whether the producers would keep it running even after a nomination.
Since May this year it's been live nationwide in the U.K., and Hutcheon says it's now selling 35percentnt of its tickets outside London.
Northwest, for example, sells 7% of its tickets through online travel sites more than it sells from its own Web site.
Going forward, the production plans to try raising its gross profits, which it could do by discontinuing the sale of its tickets at discount outlets like the TKTS booth in Times Square.
