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The right leaves it to its think tanks to make the case for setting market forces free.
Train poems are prone to break into a dactylic jog-trot, most famously Auden's "This Is the Night Mail", but also RS Thomas's "Memories of Yeats While Travelling to Holyhead" (not included here), with its "think of it, think of it".
Soon afterward, Apple launched its "Think Different" campaign, and Ive took it as a reminder of the importance of "not being apologetic, not defining a way of being in response to what Dell just did".
Actually, Clinton was revisiting the moderate Democratic Leadership Council's values agenda, put forward by its think tank, the Progressive Policy Institute.
Yet Branson's popularity is such that when Apple Computer ran its "Think Different" ads in England his photograph appeared along with those of Einstein and Gandhi as one of the people who shaped the twentieth century.
Think of its 1984 advert for the first Macintosh or its "Think Different" campaign of 1997, which emphasised that buying into a technology immediately bought you membership of a cultural elite.
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But BMW is not as mighty as its boosters think.
Its investors think so.
Should the state care what its citizens think about medical outliers?
Just about everyone, including its star, thought it stunk.
In October, Lenovo, the computer giant based in China, said it would begin making its Think-branded computers, including notebooks, desktops and some tablets, at a facility in Whitsett, N.C.
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