However, every Condé Nast magazine except Bon Appétit increased its subscriptions in the same period.
Its subscriptions in the last half of 2008 grew 3.5percentt, but its newsstand sales dropped 21percentt, according to the Audit Bureau of Circulations.
EMusic, which opened in 1998 and started its subscription service in 2000, has struggled to remain competitive in the current market.
If Netflix were a cable channel, its subscription revenues in 2013 would put it third in America behind ESPN and HBO, according to MoffettNathanson, a research firm.Comcast has responded by trying to resemble the firms that could unseat it, offering more interactivity, personalisation and portability.
Netflix, based in Los Gatos, Calif., cut its subscription price in November and increased spending on marketing this year to add subscribers.
TiVo will still sell its subscription service in America.
Even if no deal is struck, Napster will continue to fight its corner, and will launch its subscription service in July anyway.
Its subscription business in decline, America Online is launching yet another product on the open Web: a free, ad-supported e-mail service tied to its instant-messaging platform.
As for the already-public Indians, which have had its subscription structure in place for a while, the jury's still out on how much of a revenue source this model will prove to be.
