"its potential future" is correct and usable in written English
It refers to the possible or likely outcomes for something in the future. Example: The company's potential future is bright as it continues to expand and enter new markets.
In March, the company announced plans to open its first new stores in several years, and in June it unveiled its potential future: smaller locations, with full-service bars and restaurants, and a more boutique feel.
With that number in mind, Facebook says it believes in its potential future monetization opportunities.
Connie Loizos analyzed Y Combinator and its potential future where it is both a seed and growth-stage investor.
Her politics forged in the trenches of Mexico's peasant movements, she is at once representative of the party's past and its potential future.
By the way, for a more formidable read on the KHL and its potential future, I'd recommend this Sports Illustrated piece.
Re "A Question of Accounting Has No Easy Answer" (Economic View, July 21), which discussed how the treatment of stock options as expenses would affect the economy as a whole: The granting of a stock option creates no current expense for a company, and, as the column pointed out, estimating its potential future cost is fraught with difficulties.
For a company now involved in investigating the actions of one of its employees amid allegations of wrongdoing in its computer systems, a pressing question has arisen: Will Scientific Games face any loss of confidence among its clients, potential future clients, or investors?
The New Mexico city is one of the largest art markets in the country, and the Meow Wolf complex offers a glimpse into its photogenic potential future.
To develop its therapeutic potential, future work will also need to identify how the gene that encodes Nrg1 is switched on by injury and identify the other molecules that interact with Nrg1.
Therefore, it is pragmatic to carry out more research on Malaysian J. curcas seed oil and its fatty acids in the future to explore its potential for future industrial oilseed crops.
By creating an environment where everyone is encouraged to be their true selves, sport not only becomes more relevant and relatable to a wider audience - it radically expands its pool of potential future stars.
