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Discover Ludwig"its potential" is correct and usable in written English.
It is used to describe the capacity or capability of something to do something, usually something positive. For example, "The new software has great potential to improve productivity."
Exact(60)
But it could affect its potential".
I'll be watching and hoping it capitalizes on its potential.
"It didn't fulfil its potential".
As a result it could significantly expand its potential community.
It captured our imagination with its potential".
It allows me to unlock its potential.
Many of its potential victims saw through it immediately.
"We saw its potential".
Commerce lags behind its potential.
Its potential salvation?
"But I could see its potential.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com