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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
its original aim
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "its original aim" is correct and usable in written English.
You can use it when referring to the initial purpose or goal of something, such as a project, organization, or concept. Example: "The initiative has evolved significantly since its inception, but it remains true to its original aim of promoting sustainability."
✓ Grammatically correct
News & Media
Science
Encyclopedias
Alternative expressions(4)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
20 human-written examples
It often fails in its original aim of providing accessible recreational space for city dwellers.
News & Media
He described his creation as "Frankenstein's monster," and said that it had morphed from its original aim of better connecting with the party's supporters.
News & Media
If it does not work in real-life conditions, such as in the bustle of a GP's office, then it will not meet its original aim.
Science
Over the years, The Moth has grown and evolved, but it has never wavered from its original aim.
News & Media
Its original aim, on the face of it, was modest: to improve the accountability of managers to shareholders, and hence to calm the raging crisis of confidence in American capitalism aroused by the scandals at Enron, WorldCom and other companies.
News & Media
And after Citibank merged with Travelers to form Citigroup, the world's biggest financial-services firm, it quickly reaped big profits from cost-cutting though rather less from its original aim of cost-cutting thoughratherinancialessrvices to customers.When the gods are against itAs in every walk ofromsitsss, luck and the ecoriginalaimgrofnd play a big part.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
38 human-written examples
Only three exploratory oil wells were drilled in 2011, down from more than 20 in 2005.The bill, signed and sealed by Mr Jonathan and his cabinet, is back in parliament; the president wants it speedily passed, though its original aims have been watered down, and many oil companies say its monetary terms will deter investment.
News & Media
Fiasco said that the war had been misguided since it had strayed from its original aims.
News & Media
Condemned by many citizens and politicians as having sacrificed the anti-austerity platform they campaigned on before gaining power last January, Syriza continues to repeatedly affirm that it is staying true to its original aims.
News & Media
It was conceived of and is edited by the poet Andrew McNeillie, and its original aims were to provide a home for the new archipelagic art, and to inspire and embody a return to the land - and seascapes - of these islands.
News & Media
Google is also being accused by external commentators of betraying its original aims, which were to give the broadest view of the most popular links on the web, in order to boost Google+ artificially.
News & Media
Expert writing Tips
Best practice
When using the phrase "its original aim", ensure that the context clearly establishes what "it" refers to, preventing ambiguity. For example, instead of saying "The project strayed from its original aim", specify "The project's initial goal of reducing carbon emissions was compromised by budget cuts".
Common error
Avoid assuming that the "original aim" must always be rigidly adhered to. Sometimes, adapting to new circumstances or unforeseen challenges requires modifying the initial plan. Acknowledge that the original aim can serve as a guiding principle while allowing for necessary adjustments.
Source & Trust
86%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "its original aim" functions primarily as a noun phrase, often serving as the subject complement or object of a preposition. It specifies the initial objective or purpose that something was intended to achieve, as demonstrated by Ludwig examples.
Frequent in
News & Media
40%
Science
32%
Encyclopedias
8%
Less common in
Formal & Business
8%
Reference
4%
Social Media
0%
Ludwig's WRAP-UP
The phrase "its original aim" is a noun phrase used to refer to the initial objective or purpose of something. As Ludwig highlights, it's grammatically correct and frequently used across different contexts, including news, science, and encyclopedias. When using this phrase, ensure clarity by explicitly stating what "it" refers to and avoid the misconception that the original aim must always remain unchanged, as adaptability is often necessary. Consider alternatives like "its initial objective" or "its primary goal" for nuanced emphasis.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
its initial objective
Replaces "original aim" with "initial objective", focusing on the starting objective.
its primary goal
Substitutes "original aim" with "primary goal", highlighting the main target.
its initial intent
Uses "initial intent" instead of "original aim", emphasizing the first intention.
its founding purpose
Replaces "original aim" with "founding purpose", emphasizing the purpose at the time of creation.
its basic intent
Substitutes "original aim" with "basic intent", focusing on the fundamental intention.
its fundamental goal
Uses "fundamental goal" instead of "original aim", highlighting the basic goal.
its core objective
Replaces "original aim" with "core objective", emphasizing the central objective.
its starting point
Suggests the beginning or point of origin.
the reason for its creation
Explains the purpose of creating something.
the purpose for which it was designed
Refers to a system or design.
FAQs
How can I rephrase "its original aim"?
You can use alternatives such as "its initial objective", "its primary goal", or "its founding purpose" depending on the specific context.
Is it always necessary to stick to "its original aim"?
While the "original aim" provides a foundation, flexibility is crucial. Unforeseen circumstances may warrant adjustments, and it's essential to evaluate whether the original goal remains relevant and achievable. If not, adapting the aim might be necessary.
What is the difference between "its original aim" and "its current goal"?
The phrase "its original aim" refers to the initial purpose or objective, while "its current goal" describes the present objective. These may differ if the purpose has evolved over time due to changing circumstances.
How to use "its original aim" in a sentence?
You can use it like this: "The organization, while evolving over the years, still holds true to "its original aim" of community development." or "Despite the challenges, the project has largely achieved "its original aim" of increasing renewable energy adoption.".
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
86%
Authority and reliability
4.5/5
Expert rating
Real-world application tested