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Plus there's the halo effect that a win will have on the value of the club's brand as it pursues its merchandising, media and sponsorship interests.
He says that when EPE pulls back on its merchandising programs, it sees a corresponding increase in bootleg merchandise.
He said his company had done all it could to improve its merchandising in Salt Lake.
It "came along without DC or Marvel behind it," he said, "and its merchandising did not suffer one bit".
Wal-Mart, too, is adamant that it makes all of its merchandising decisions independently.
Though it draws the majority of its revenue from admissions, the company says it has also stepped up its merchandising and licensing efforts.
The game values crafting as highly as it does fighting, while its creator has been careful not to be over-aggressive in its merchandising strategy or in how it charges people to play.
And continuing losses last month led the Museum of Fine Arts in Boston, to put up for sale Museum Enterprise Partners, a private company it founded in 2001 to run its merchandising operations.
With the change to Fab's business model, the company says it now plans to consolidate most of its merchandising, marketing and operations teams into a single global team in New York.
It said the company should make changes to its merchandising, inventory management and cost-control efforts as well as take steps to gain more from its real estate portfolio.
The Metropolitan Museum of Art said Thursday that it would lay off more than a quarter of its merchandising staff, eliminating 74 jobs in addition to 53 already cut over the last year.
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CEO of Professional Science Editing for Scientists @ prosciediting.com