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The most familiar problem with it is instead its maximising act-consequentialist criterion of wrongness.
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It maximised its appeal by guaranteeing equal protection to all merchants, wherever they came from, while developing standardised institutional norms.
By doing so it is spreading its risks, and maximising its access to foreign markets, which if anything should help to secure jobs back home.
The incompetence and complacency among the Fatah leadership was demonstrated by its inability to organise its candidates to maximise its seats.
By doing so, the committee said, Goldman protected itself from the ravages of the credit crunch, and deliberately inflicted as much financial pain as possible on some of its clients to maximise its profits.
The CBI urged the commission to ensure its decision "maximised links across the UK" and made the "best use of existing capacity".
Thomson accused Google of fiddling with its search algorithm to maximise its own revenues and "punish" small companies.
"A relative helping another relative became an individual helping its genes in the body of another individual, thereby maximising its own 'inclusive fitness'," writes Wilson.
As such, given its desire to maximise audiences for its advertisers, it is expected to opt for England's second match against Uruguay.
At Discovery it was about developing a global brand that stood for quality and maximising its value to paying subscribers around the world.
Minimise the environmental impact of social care policy and practice, maximising its global sustainability.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com