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L'Oréal, the world's largest cosmetics firm, said soon afterwards that it would stop selling one of its main brands, Garnier.
The world's biggest foodmaker, Nestle S.A., said its second-half profit rose 24percentt after it cut costs and focused on its main brands.
The Molson Coors Brewing Company said that its first-quarter loss narrowed as sales of its main brands rose in the United States and Canada.
Marston's, the brewing giant that includes Banks's, Brakspear, Jennings and Ringwood, has responded to consumer demand with a range of seasonal ales for 2014 called "revisionist beers", which will sit alongside its main brands.
It is also one of the top 10 advertisers in the UK, targeting attention on its main brands – cleaning and healthcare products such as Strepsils and Nurofen – having ditched older names such as Colman's Mustard.
Its main brands include SNS Bank and REAAL Verzekeringen.
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Cole Haan expects the G-series shoes to have a positive effect on its main brand, which is one reason it kept the Cole Haan name on the new line, Mr. Thompson said.
Its main brand is a classic vodka, while it also sells a citrus-noted Sunday Gin.
A package of 4 AA batteries will sell for about $4.59, or about a third more than its main brand.
Oxford Catalysts - which will change its name to its main brand name Velocys on Wednesday - jumped nearly 10% to 160p in the wake of positive news on Monday.
Although its main brand, Budweiser, is quite popular here, the sales are too small and costs are too high to turn a profit.
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