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Magnolia, meanwhile, has struggled with its image as well as the allegations of mismanagement.
It took until 1994 for it to lose its image as God's waiting room.
It has preserved its image as one of Africa's few social and economic success stories.
And by throwing its weight around, it is doing nothing for its image as a bully in the region.
In its proposal, the shop noted it was eager to shed its image as "Southern gentlemen".
"If it doesn't, it will be difficult for Toyota to regain its image as a leader in the environment space".
It has come a long way from its image as a "pleated skirt, playground" sport.
It is not alone in wanting to shed its image as primarily a recruiter.
It has started a $100 million campaign to erase its image as an organization for old people.
But McDonald's is piling into emerging markets too, where its image as an icon of Americana makes it hugely popular.
If there were ever an indicator that Berlin has outgrown its image as untamed bohemian playground, this might be it.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com